Cornwall has set out its ambition to step confidently onto the world stage with the launch of its first International Strategy.
Cornwall Council says the new strategy will help showcase what makes the Duchy a unique place to live, study and invest – from its centuries‑old cultural heritage to its fast‑growing reputation for innovation and sustainable industry.
Cornwall’s language, traditions and landscape have long shaped its sense of place. The Council said these foundations will underpin its international ambitions, positioning Cornwall as a confident, outward‑looking nation with a strong cultural identity.
As the Fifth Nation of the UK, the strategy aims to amplify Cornwall’s presence on the global stage, increasing recognition for Cornwall as a nation while supporting economic growth and strengthening opportunities for international students.
The strategy sets out plans to:
- Promote Cornwall to investors across the UK and overseas
- Support businesses to grow and reach new markets
- Position Cornwall as a global leader in low‑carbon experiences for visitors and residents
- Shift towards a sustainable, year‑round visitor economy
A key part of the work involves developing a unified brand for Cornwall to shape how the Duchy is perceived internationally. This brand will support future campaigns aimed at attracting investors, visitors, students and workers.
A new website – cornwall.uk – has been launched to give global audiences a window into Cornwall’s opportunities, from cutting‑edge businesses and investment prospects to its world‑renowned educational institutions.
Councillor Leigh Frost, leader of Cornwall Council, said the strategy marks a significant moment for Cornwall’s future.
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“This International Strategy sets out the partnership approach which will underpin our global interactions so everyone can prosper.
It is a statement of intent about Cornwall taking a bigger role on the world stage. Our future is rooted in who we are – our culture, language and heritage – and it is driven by collaboration, innovation and economic opportunity.”
He added that Cornwall is already pioneering new industries and attracting students from around the world.
“Cornwall has so much to offer and this is about making sure we do all we can to promote Cornwall in the right places, and to the right people so we can build a global reputation for innovation, education and creativity.”
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